Festive fun is good. More taste/appetite appeal would make it better.
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Festive fun is good. More taste/appetite appeal would make it better.
Tags: ad haiku, AdHaikuesday, Advertising Effectiveness, print ad, starbucks, taste appeal
View Full PostAnother practiced ad form tries to say too much in too little time.
Who thought T-Mobile would reach and out-touch the best AT&T ads?
Story-telling has its place, but folks need more than cute to buy a car.
Tags: ad haiku, AdHaikuesday, advertising, commercial, persuasion, story telling
View Full PostWashed out image and weary copy makes for worn out advertising.
With nothing much to say, a well-liked spokesperson can carry the day.
Fun, but hard to read, no taste appeal, no reason to believe: no sale.
Tags: ad haiku, AdHaikuesday, believability, Lunchables, print ad, readability, reverse print, taste appeal
View Full PostDark is dramatic. But it is also somber; too much for most ads.
Too much promotion in an ad dilutes image and dulls equity
With ad branding, more is mostly more, but here’s a case where less is more.