Festive fun is good. More taste/appetite appeal would make it better.
Tag Archives | AdHaikuesday
Garnier Nutrisse: Mandy Moore
Another practiced ad form tries to say too much in too little time.
T-Mobile: Grandma – International Women’s Day
Who thought T-Mobile would reach and out-touch the best AT&T ads?
Toyota RAV4 – Missed It
Story-telling has its place, but folks need more than cute to buy a car.
Tags: ad haiku, AdHaikuesday, advertising, commercial, persuasion, story telling
View Full PostHillshire Farm
Washed out image and weary copy makes for worn out advertising.
Post Honey Bunches of Oats – Outtakes
With nothing much to say, a well-liked spokesperson can carry the day.
Lunchables Uploaded
Fun, but hard to read, no taste appeal, no reason to believe: no sale.
Tags: ad haiku, AdHaikuesday, believability, Lunchables, print ad, readability, reverse print, taste appeal
View Full PostSpringhill Suites
Dark is dramatic. But it is also somber; too much for most ads.
JCPenney – Get Your Spring Outfits Ready
Too much promotion in an ad dilutes image and dulls equity
McDonalds: Pixelated
With ad branding, more is mostly more, but here’s a case where less is more.