Oneness of message, in headline, pictures, and text, makes many ads work.
The Container Store
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Tag Archives | Ad
Lipton Green Tea
January 3, 2012 in Ad Haiku
Concept shows promise, but execution is too abstract to persuade.
Keurig Barista Prima
December 27, 2011 in Ad Haiku
Credible, or not? Francesco must be believed or the brand will not.
Alexia Sweet Potato Fries
December 20, 2011 in Ad Haiku
Many good sales points but cluttered layout and drab product shot distract.
tags:
Tags: Ad, AdHaikuesday, advertising, distraction, layout, print, product shot, sales point
View Full PostToyota Prius
December 13, 2011 in Ad Haiku
Nitpicky or not, should a good ad say “coming fall” in December?
Shell Natural Gas
December 6, 2011 in Ad Haiku
Copy alone is not enough; illustrations must tell the story.
tags:
Tags: Ad, AdHaikuesday, advertising, copy, illustration, print, story telling, visual
View Full PostWindex Multi-Surface
November 29, 2011 in Ad Haiku
Ads show strong stories, but not at first glance. Tame text further saps the chance.
tags:
Tags: Ad, AdHaikuesday, advertising, cleaning products, copy, illustration, print, story telling
View Full PostPhilip Stein Watches
November 22, 2011 in Ad Haiku
Improve well-being, reduce stress: two claims that watch ads rarely profess.
Twinings Tea
November 15, 2011 in Ad Haiku
Variety will attract and hold, but show taste to get buying nod.
Special K Challenge
November 1, 2011 in Ad Haiku
Stronger with logo than without, but disjointed flow thins the effect.