Clever text with much support, but needs stronger pic for ad to clean up.
Tag Archives | Ad
Lunchables
Too small to read and in the fold, don’t make the brand toilsome to behold.
Prilosec OTC
More mental work than ideal, but wry image and headline add rewards.
Tags: Ad, AdHaikuesday, advertising, headline, Larry the Cable Guy, print, reward, visual
View Full PostDole Fruit Bowls
In comparative ads, emphasize what you are, not what you are not.
Maybelline Lip Color
Print Ad 101: The advertiser’s name should be easy to read
Tags: Ad, AdHaikuesday, advertising, beauty, brand, make-up, Maybelline, print, Print Ad 101, readable
View Full Postnovo nordisk
In corporate ads, personalized messaging wins over mere boasts.
Tags: Ad, AdHaikuesday, advertising, boasting, corporate, novo nordisk, personalized, pharmaceutical, print
View Full PostHomeInstead Senior Care
Senior Care ad gives a heartfelt solution to a mean dilemma.
Tags: Ad, AdHaikuesday, advertising, emotion, HomeInstead, print, problem, solution
View Full PostBlue Nile
A bold visual and coy headline provide mixed Valentine’s message.
Tags: Ad, AdHaikuesday, advertising, Blue Nile, headline, Jewelry, print, visual
View Full PostTempur-Pedic
Brag and boast claims with little more make ads like this hard to recommend.
Campbell’s Tomato Soup
Under mom and child, soup, the bowl, goldfish and all… Seasoned with a smile.
Tags: Ad, AdHaikuesday, advertising, Campbell's, Goldfish, print, traditional haiku
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