Nostalgia can work, but not when it’s the only reason by itself.
Chock Full o’Nuts Coffee
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Tag Archives | Ad
Pringles Sour Cream & Onion
August 14, 2012 in Ad Haiku
Where to draw the line: Wonderfully creative, or just a big mess?
Lay’s Kettle Cooked Potato Chips
July 24, 2012 in Ad Haiku
Image-laden text like this sells, but images themselves sell harder.
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Tags: Ad, AdHaikuesday, advertising, food, Lay's, print, sell, snacks, story telling, visual
View Full PostPlanters – Men’s Health
June 26, 2012 in Ad Haiku
High risk, high reward. Planters goes all in with this Men’s Health back cover.
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Tags: Ad, AdHaikuesday, advertising, health, magazine, Men's Health, Mr. Peanut, nut, print, reward, risk
View Full PostGlidden DUO Paint + Primer
June 19, 2012 in Ad Haiku
Print Ad 101: Headlines in all caps are more difficult to read.
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Tags: Ad, AdHaikuesday, advertising, capitalization, Glidden, headline, Home Depot, home improvement, mechanics, print, Print Ad 101, readable
View Full PostKahlua
June 12, 2012 in Ad Haiku
Branding aside, why say “Delicioso” when the ad can show it?
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Tags: Ad, AdHaikuesday, advertising, alcohol, branding, delicioso, Kahlua, print, taste appeal
View Full PostPepperidge Farm Milano Slices
June 5, 2012 in Ad Haiku
Perfect together: A strong visual with clear text and brand linkage.
Jaguar XF
May 15, 2012 in Ad Haiku
Borrowed interest adds distinction, but rarely makes a difference.
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Tags: Ad, AdHaikuesday, advertising, auto, Borrowed Interest, car, Jaguar, print, scattered ashes
View Full PostMiracle Whip
May 8, 2012 in Ad Haiku
Will provocative food advertising lead to lasting persuasion?
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Tags: Ad, AdHaikuesday, advertising, buzz, food, Miracle Whip, persuasion, print
View Full PostRolex
April 24, 2012 in Ad Haiku
Good story and clear product shot, but Lindsey Vonn should wear the watch.
tags:
Tags: Ad, AdHaikuesday, advertising, Lindsey Vonn, print, product shot, story telling, watch
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