Late branding drains an ad’s sales value even with a vivid vignette.
Häagen-Dazs: Argument
tags: View Full Post
Tag Archives | Ad
WellsFargo
May 28, 2013 in Ad Haiku
In an industry that needs trust, is this a pledge today’s banks can keep?
tags:
Tags: Ad, AdHaikuesday, advertising, banking, conversations, Jane Goodall, print, promise
View Full PostCrest Complete
April 2, 2013 in Ad Haiku
Showing beats telling, even when the telling is colorfully done.
Jello
March 28, 2013 in Ad Haiku
New users buy brands that changed. Core users buy brands that stay the same.
tags:
Tags: Ad, AdHaikuesday, advertising, brand switching, core, easter, Jello, loyalty, persuasion, print
View Full PostFreixenet
December 18, 2012 in Ad Haiku
Skulking brunette and assured blond add some fizz to stock bottle and glass.
Chase Blueprint
December 4, 2012 in Ad Haiku
Mnemonic device helps imprint the name, but more info helps the sale.
tags:
Tags: Ad, AdHaikuesday, advertising, blueprint, chase, chase blueprint, holiday, illustration, mnemonic, print, sales point
View Full PostSnickers
November 20, 2012 in Ad Haiku
Two steps forward and one step back; when strong TV is tasked with weak print.
Oreo
October 23, 2012 in Ad Haiku
Interesting as a campaign; but each needs to work, too, as an ad.
Downy Infusions
October 16, 2012 in Ad Haiku
The bold picture grabs but the package shot’s lost in the busy background.
tags:
Tags: Ad, AdHaikuesday, advertising, background, bold, Downy, package goods, print, product shot, visual
View Full PostStainmaster TruSoft Carpet
September 18, 2012 in Ad Haiku
Soft illustration paired with soft copy make this too soft of a sell.