Nice stories help, but it’s how an ad ties into our values that sells.
Maxwell House – Kids
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Tag Archives | Ad Haikuesday
Hellmann’s Real Mayonnaise – We Care
Strong salesmanship in a short wrap: k on mobile, but not on TV.
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Neocell Super Collagen
Ads this hard to read waste communication and lose potential sales.
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Cozi
Misdirection’s a significant failing in print advertising.
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Hulu – Super Bowl Ad featuring Alec Baldwin
Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
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Christie’s – The Last da Vinci: The World is Watching
What can words add to this beautiful imagery? More precise meaning.
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Nespresso: Comin’ Home
Perhaps not very efficient, but certainly very effective.
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Hotels.com: Binge
Using two thirds a commercial for jokes is at least one third too much.
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Le Petit Marseillais
Print Ad 101: for someone to act, they must first see the message.
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Always Discreet
Visualization, linked headline, solid support make for ad success.
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