A guide for cogent corporate advertising: sincere, not fulsome
Cisco
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Tag Archives | ad haiku
Time Magazine
Bad for Time; just six paid ads. Good for sponsors; ads more surely stand out. Sensational or responsible. Is porn too hardcore for sponsors?
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Buick Enclave
Fresh ways that show what you are, win more than doting on what you are not.
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Pepperidge Farm Sausalito
Ad excellence is always in the details, or, in this case, the crumbs.
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IBM: Bob Dylan + Watson on Language
A business that can outdo will surpass one that can merely outthink.
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Breo Ellipta
No matter how much they seek to say, ads must be inviting to read.
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Mutual of America
Easier to read but without benefits still nothing much happens.
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Ford: Meet the Team
Ads forged from parts, tools, and techs will build stronger brands than ads based on Rocks.
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Volkswagen: What About A Deal
Casting and context: old wives can debunk tales, but not light year-end sales.
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Honda: Hands
With hardly a word, visuals can tell us a memorable tale.
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