Too much promotion in an ad dilutes image and dulls equity
JCPenney – Get Your Spring Outfits Ready
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Tag Archives | ad haiku
McDonalds: Pixelated
With ad branding, more is mostly more, but here’s a case where less is more.
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Heinz Real Mayonnaise
“New” sometimes speaks for itself, but a strong ad would amplify it more.
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Restasis
A question headline can work when the answer is directly in reach.
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Room & Board
Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
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Cozi
Misdirection’s a significant failing in print advertising.
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Hulu – Super Bowl Ad featuring Alec Baldwin
Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
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Christie’s – The Last da Vinci: The World is Watching
What can words add to this beautiful imagery? More precise meaning.
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Nespresso: Comin’ Home
Perhaps not very efficient, but certainly very effective.
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Hotels.com: Binge
Using two thirds a commercial for jokes is at least one third too much.
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