Festive fun is good. More taste/appetite appeal would make it better.
Tag Archives | ad haiku
Garnier Nutrisse: Mandy Moore
Another practiced ad form tries to say too much in too little time.
T-Mobile: Grandma – International Women’s Day
Who thought T-Mobile would reach and out-touch the best AT&T ads?
Maxwell House – Kids
Nice stories help, but it’s how an ad ties into our values that sells.
Toyota RAV4 – Missed It
Story-telling has its place, but folks need more than cute to buy a car.
Tags: ad haiku, AdHaikuesday, advertising, commercial, persuasion, story telling
View Full PostPost Honey Bunches of Oats – Outtakes
With nothing much to say, a well-liked spokesperson can carry the day.
Hellmann’s Real Mayonnaise – We Care
Strong salesmanship in a short wrap: k on mobile, but not on TV.
Lunchables Uploaded
Fun, but hard to read, no taste appeal, no reason to believe: no sale.
Tags: ad haiku, AdHaikuesday, believability, Lunchables, print ad, readability, reverse print, taste appeal
View Full PostSargento Cheese
A good selling point, well executed, helps put money in the bank.
Tags: ad haiku, adhaikuesay, advertising, Advertising Effectiveness, execution, print, selling point
View Full PostNeocell Super Collagen
Ads this hard to read waste communication and lose potential sales.
Tags: ad haiku, Ad Haikuesday, communications effectiveness, magazine, print, readability
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