Connectedness in headline and visual bonds message and reader.
Vlasic Farmer’s Garden
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Tag Archives | Ad
Campbell’s Chunky
Big heads at the game? Very funny. Big heads in food ads? Not so much.
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Toyota
Car safety matters, but it is hard to express and harder to sell.
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Velveeta
Wry and different are starts, but they still don’t trump clear and convincing.
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Raisin Bran
Caringly refreshed, truly big ideas can last thirty years and more.
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M&Ms
Page horizontals: When trying to do more actually does less.
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Arm & Hammer Ultra Power 4x
It is workmanlike, but effective: always a good combination.
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Office 365 Home Premium
Borrowed Interest: Although kids attract readers, they don’t help sell tech.
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Swiffer Bissell
“New” gets attention, but a reason to belief would cement the sale.
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Rachael Ray Nutrish
Print Ad 101: Make sure that your package cuts are easy to read.
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