G&R’s Annual Super Bowl Survey
Longitudinal Study of Super Bowl Advertising Effectiveness
What you learn:
- Real-world performance
- How effective your advertising is over the full communication dynamic, from buzz, to breakthrough, to persuasion, to liking, to advocacy
- How your advertising stacks up against other Super Bowl advertising, both today and over the years
- Insights for strengthening future Super Bowl executions
- Characteristics of the audience most and least attracted to your advertising
- How attitudes towards advertising consumption influence the performance of your advertising
Technical Features:
- 300 non-sensitized respondents
- Natural ad exposure conditions
- Next-day recall for deeper breakthrough understanding
- Range of proven performance measures beyond just liking
- Re-exposure to test ad for rich, full-sample diagnostics
- Rock solid performance hurdles based on more than 750 Super Bowl commercials
Timing:
- Deadline for order: Two weeks before game
- Super Bowl telecast: February 4
- Interviewing: Day after game
- Topline results: One week after interviewing
- Analytic report: Two weeks after interviewing
Deliverable:
- Executive summary and analysis in PowerPoint
- Overview of specifications/test method
- Photoscript of client commercial
- Detailed tables of all question responses
- Electronic cross-tabulation of responses by demographic and brand usage segments
Costs:
- Complete survey as described above: $20,000
- Optional diagnostic questions: $800
- Optional sample boosts: Upon request according to size and incidence
- Optional pre-wave study for measures of lift: $10,500
How to Order:
Contact Stefanie Dursin at stefanie.dursin@gandrllc.com