WebFrame

Research to Change the Future

“Change is not merely necessary to life – it is life,” said Alfred Toffler. As today’s marketers are challenged to envision the future and prepare for it, they are bombarded by complex and often unforeseeable forces of change. And the rate of change is only accelerating as technological advances such social media and constant connectedness can result in even revered corporate and brand images suddenly and rapidly becoming the focus of runaway messaging outside the control of business managers.

G&R’s WebFrame research helps managers better determine the effect of a rapidly changing environment can have on a corporate or brand image and the ability of advertising to work effectively in both a positive and negative environment.

WebFrame enables managers to implement studies in response to sudden crises and receive quick results via Internet-based testing where advanced G&R security procedures ensure confidentiality. Or strategies can be tested which depict anticipated situations to enable managers to have a strategic response prepared in preparation for a market response.

WebFrame operates by priming people with positive and negative stories about the brand and then testing advertising among research among respondents with each mindset. Measurements precisely dimensionalize the impact of the strategic plan in a way that easily demonstrates how and to what extent it has marketplace impact and is likely to achieve its objectives. In-depth diagnostics provide insight into how the strategy influences consumer attitudes and opinions and are the basis for consultative direction for strategic refinements.

Key Benefits and Features:

• Unique framing recruitment process creates two groups of respondents – one who is more positively disposed to the brand and one who is more negatively disposed to the brand
• Unique analytic framework assess ad performance among both positively and negatively disposed respondents
• Highly experienced communications professionals consult with you to ensure that your research design will provide actionable data
• Internet-enabled speed of research
• Cost effective
• Capable of providing virtually any type of sample including hard-to-reach groups
• A variety of stimulus materials can be accommodated
• Special security features maximize stimulus confidentiality
• Reporting includes in-depth analyses for manager and/or senior executive summaries
• Consultation provides recommendations to guide program enhancement