WebFlash

Quality Communications Research… in a Box

WebFlash is a high quality, low cost solution alternative for communications research. Standard research design templates are pre-programmed for rapid deployment. The advertiser simply selects the design that best meets his or her information objectives and supplies the stimulus to be tested. We then activate with minimum manual intervention. The result is a highly automated process for executing communications research surveys that substantially reduces costs and accelerates timing over other copy testing approaches.

A special feature of WebFlash is that templates are built using unique, software that has been specially developed to manage advertising stimulus exposure. Because of the wide variation in browsers, plug-ins, displays and service providers, considerable variation can exist in what respondents see when tested in using conventional or DIY research software. The WebFlash software has been specifically developed to carefully control the viewing experience, how the stimulus is exposed and what the respondent can do with it while it is being presented. This standardizes exposure conditions and improves the quality of test results, including important protections for safeguarding the security of your stimulus.

An additional important element of WebFlash is that the templates can be customized and new templates created to meet your unique testing needs. The advantage of this is that you don’t have to be locked into one approach that may not be consistent with the communication objectives of your next advertising campaign. Once custom programming has been done, it is retained and available for future studies so that development costs are paid for once, and not again during each subsequent use.

WebFlash can be used to test all types of ad stimulus throughout the development process, including concepts, rough ads or finished executions. It also is an excellent tool for testing ad components, from headlines, to visuals, to logos, to taglines, to copy. It works seamlessly for all media and file types, whether it is TV, digital, print, radio, POS, branded entertainment or other.

Key Benefits and Features:

• Three time-tested standard designs: monadic; monadic in a clutter; non-monadic
• Customize any standard design according to your needs or develop your own for future repetition
• Independently validated performance measures, including breakthrough, idea communication, persuasion, ad affect, and engagement
• Actionable diagnostics and helpful open-ends
• All of the benefits of online designs, but with lower costs, faster turnaround, more controls and greater design flexibility
• Built on the foundation of the deepest knowledge of content testing protocols and testing experience
• Adaptable to all media, formats, ad components, and states of finish
• Domestic and international reach; excellent for low incidence samples
• Uses WebScape, G&R’s advanced proprietary software and special security features that maximize stimulus exposure control and confidentiality
• Ongoing consultation by experienced communications professionals enhances the research value