Online Pre-Testing
G&R offers a unique and powerful suite of online pre-testing solutions, each of which has been carefully constructed to fit specific information needs. All systems are based on today’s best thinking about how advertising works and use today’s technologies to deliver reliable, high-quality data, analysis, and insight to help further your case.
How we do it:
WebCheck
Comprehensive, full service copy testing. Monadic, in-clutter design, with full range of evaluative measures and actionable diagnostics. Start here; consider other designs depending on specific information needs.
Web24
Combine the information, speed, flexibility, and control advantages of WebCheck with a 24-hour delayed (Day After) measure of advertising breakthrough.
WebSelect
Use qualitative protocols (non-monadic, where the respondent sees and reacts to more than one creative option) to sort through alternatives quickly and efficiently within a quantitative framework.
WebCompare
Test creative against the backdrop of current competitive executions.
WebFrame
Present and evaluate stimulus options when respondent attitudes have been framed to be positive or negative to the intended messaging or sponsor.
WebSpectrum
Test creative in the context of the various media channels in which it will appear. Understand how audiences react to messaging when they see it in the expected full multi-channel campaign.
WebFlash
Low-cost, monadic A/B testing for when your need results quickly with little embellishment.