Case Studies
Practice makes Perfect
G&R’s research has been used to meet specific client objectives and help build strong brands in all sectors. Below is a list of case studies detailing some of G&R’s experiences, from sound execution, to proven solutions, to innovative problem solving, to advanced analytics, to trusted activation. You can learn more about each by clicking on the title.
Client Success Stories:
Consumer Package Goods
Real-World Copy Testing. Qualifying advertising for market for a consumer packaged goods company.
Pharmaceutical
Structured Content Development. Identifying messaging that works for a pharmaceutical company.
Ad Agency
Monadic Pre-Testing. Building conviction about content options for an ad agency and its client.
Public Relations Firm
Situation-Driven Pre-Testing. Partnering with a PR agency to prepare for an unknown known.
Media Company
Content Marketing Research. Investigating new content opportunities to build clients for a media company.
Media Trade Association
Neuromarketing using fEMG. Applying advanced neuromarketing solutions to discover new learning about how advertising works for a media trade association.
Non-Profit Foundation
Non-Monadic Pre-Testing. Helping a non-profit foundation establish accountability in its communication.
Higher-Education
Attitudes and Usage Study. Constructing a new learning opportunity for a university’s students.
Legal
Claims Substantiation Research. Protecting communications property.
Marketing Consultant
Pre/Post Tracking. Teaming with a consultant to improve research standards throughout a company.
Federal Agency
Concept Testing. Providing the facts for updating policy for a government agency.
Transit Authority
Tracking Study. Activating research findings for a governmental transit authority.