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    • Case Study: In-Context Copy Testing for CPG Client
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Categories

• Ad Haiku (131)
• Neuromarketing (12)
• News & Updates (8)
• On Our Minds (40)
• Research Methods (13)
• Review (15)
• Super Bowl (13)

Posts per category

Ad Haiku

• Starbucks - Comments (0)
• Garnier Nutrisse: Mandy Moore - Comments (0)
• T-Mobile: Grandma – International Women’s Day - Comments (0)
• Maxwell House – Kids - Comments (0)
• Toyota RAV4 – Missed It - Comments (0)
• Hillshire Farm - Comments (0)
• Post Honey Bunches of Oats – Outtakes - Comments (0)
• Hellmann’s Real Mayonnaise – We Care - Comments (0)
• Lunchables Uploaded - Comments (0)
• Springhill Suites - Comments (0)

Neuromarketing

• Spillover: Attitudes and Emotions in Bank Advertising from the Wells Fargo Scandal - Comments (0)
• Neuroscience Study Offers New Insights about Hotel Advertising Effectiveness - Comments (0)
• Politics, Bank Ads, and fEMG: How Good People Differ - Comments (0)
• Less Happens When Hillary Talks about Herself - Comments (0)
• New fEMG Study Shows Value in Combining Neuromarketing and Survey-Based Advertising Testing - Comments (0)
• New Study Calls into Question the Validity of 40,000 fMRI Studies - Comments (0)
• EEG and fEMG: What Facebook’s and Expedia’s Different Takes Say about Consumer Neuroscience Today - Comments (0)
• Are Small Samples in Neuro Reliable? Some Thoughts about Power - Comments (0)
• Is Consumer Neuroscience Market-Ready or Neuro-Nonsense? - Comments (0)
• In Consumer Neuroscience, More is Not the Merrier - Comments (0)

News & Updates

• Less Happens When Hillary Talks about Herself - Comments (0)
• Game Plan: Narrative versus Non-narrative in Super Bowl Advertising - Comments (0)
• Verba sunt potentes. G&R affiliate Princeton National Surveys introduces a new text analysis service - Comments (0)
• G&R Opens fEMG Research Lab - Comments (0)
• G&R Game Changers: Social Media and Super Bowl Advertising - Comments (0)
• G&R Introduces Mobile Tip-In - Comments (0)
• Giving Super Bowl Advertising a Buzz: Infographic - Comments (0)
• Giving Super Bowl Advertising a Buzz: Social Media Initiators Influence Super Bowl Advertising Buzz and Buy Advertised Products - Comments (0)

On Our Minds

• Super Bowl Engagement and Religion: Why People who say Religion is Important are Important to Marketers - Comments (0)
• Republicans and Democrats Love Their Super Bowl, but They Don’t Know Why - Comments (0)
• Republicans and Democrats Even Watch the Super Bowl Differently (and what this says about Social Judgment) - Comments (0)
• Why Super Bowl Advertising is Worth It - Comments (0)
• Fourth and Long: How Controversies Affect NFL Viewership - Comments (0)
• Player Activism is Divisive but Domestic Violence Harms Super Bowl Viewers’ Attitudes about the NFL More - Comments (0)
• Measuring Advertising Quality: Why Copy Testing Matters (in a Digital World) - Comments (0)
• Surveys score big among Super Bowl viewers - Comments (0)
• Consumers Think Surveys are the Best Way to Get Reactions to Advertising - Comments (0)
• G&R at a Glance - Comments (0)

Research Methods

• Measuring Advertising Quality: Why Copy Testing Matters (in a Digital World) - Comments (0)
• A Claims Substantiation Research Primer: The Five Ws - Comments (0)
• Say It Ain’t So, Chuck - Comments (0)
• Framing Research for a Pharmaceutical Messaging Campaign - Comments (0)
• What’s in a Norm? Food for Thought - Comments (0)
• Positioning Research for a Specialty Retail Chain - Comments (0)
• Content Marketing Research for a Leading Hospital - Comments (0)
• Cause Marketing Research for an Adolescent Health Initiative - Comments (0)
• Claims Substantiation Study for Major International Manufacturer - Comments (0)
• Why Your Persuasion Measure is Out of Date - Comments (0)

Review

• Waste or Value: Some Thoughts on Corporate Advertising Effectiveness - Comments (0)
• Game Time: DICK’S versus Scotts - Comments (0)
• The Transportation of “Mean” Joe Greene: A good tell is a good sell - Comments (0)
• Michael Imperioli is onto Something - Comments (0)
• A Target Worth Watching - Comments (0)
• Uncommonly Good Advertising - Comments (0)
• Very Pretty, General. Very Pretty. But, Can they Fight? - Comments (2)
• Battle of the Brand(Manager)s - Comments (0)
• Trust, But Verify - Comments (0)
• Lil Jon Knows How to Sell Advertising - Comments (0)

Super Bowl

• Super Bowl Engagement and Religion: Why People who say Religion is Important are Important to Marketers - Comments (0)
• Republicans and Democrats Love Their Super Bowl, but They Don’t Know Why - Comments (0)
• Republicans and Democrats Even Watch the Super Bowl Differently (and what this says about Social Judgment) - Comments (0)
• Why Super Bowl Advertising is Worth It - Comments (0)
• Fourth and Long: How Controversies Affect NFL Viewership - Comments (0)
• Player Activism is Divisive but Domestic Violence Harms Super Bowl Viewers’ Attitudes about the NFL More - Comments (0)
• Surveys score big among Super Bowl viewers - Comments (0)
• What Your Phone Says about How Big a Super Bowl Fan You Are: Infographic - Comments (0)
• What Your Phone Says about How Big a Super Bowl Fan You Are - Comments (0)
• Game Plan: Narrative versus Non-narrative in Super Bowl Advertising - Comments (0)