Copytesting.org
Learn about Copy Testing

Facial EMG
Find out about Emotions and Advertising

Advertising Principles
Read about the Principles of Advertising

Which Ad Pulled Best?
Test your Ad Effectiveness Knowledge

Princeton National Surveys
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The Gallup House
Stay in George Gallup’s Birthplace

Advertising and Social Media
How Social Media enhances Audience Engagement

A Sense of Vision
The Development of G&R’s Copy Testing Expertise