Freshness or zestiness? Now that’s a pickle. August 20, 2010 in On Our Minds, Review Does ad content matter? Is one of these ads more likely to cause you to stop and read it? Which one and why? Does one make you any more likely to buy? Which one and why? Overall, which ad would you run if it was your brand and why? advertising, advertising research, communications effectiveness, copy effectiveness, copy testing, Gallup & Robinson, market research, marketing
G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
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