Belief Elicitation Research for Animal Health Company

A leading international biopharmaceutical company asked Gallup & Robinson to identify and understand behaviors and attitudes associated with pet ownership. G&R developed a framework to distinguish differences among segments of the population. We identified clearly differentiated demographic, regional and attitudinal segments. Differences in belief systems of each owner population segment explain variances in care behaviors, leading to unique messaging strategies which can be used in campaigns aimed at helping owner caregivers to ensure their companion animals live longer, healthier lives. Read More on Belief Elicitation >