According to G&R’s 2023 Annual Super Bowl Viewership Study, 30% of adults who watched the broadcast reported that religion is very important in their lives.  In contrast, 27% of viewers reported that religion is not at all important.1 The survey showed interesting results about the similarities and differences between those two groups, and how they […]

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Americans love their Super Bowl. But what they like about it can vary significantly, like so much else, depending on political party affiliation.

The post Republicans and Democrats Love Their Super Bowl, but They Don’t Know Why appeared first on G&R: Advertising Research & Consulting.

To the many differences between Democrats and Republicans, add a new one that is particularly relevant at this time of year. Democrats and Republicans feel differently about the Super Bowl broadcast. According to G&R’s Annual Super Bowl Viewership Study[1], Republicans were 50% more likely than Democrats to identify the game itself as their favorite part […]

The post Republicans and Democrats Even Watch the Super Bowl Differently (and what this says about Social Judgment) appeared first on G&R: Advertising Research & Consulting.

The Super Bowl is upon us once again. This year’s cost per spot is at or near another new high at $5.25 million. With an estimated viewership of 110 million, that’s a $47.73 CPM. According to AdWeek, this is about 1.5 times the CPM of Prime Network TV ($29.75) and four times the average Facebook […]

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Festive fun is good. More taste/appetite appeal would make it better.

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Another practiced ad form tries to say too much in too little time.

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Who thought T-Mobile would reach and out-touch the best AT&T ads?

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Nice stories help, but it’s how an ad ties into our values that sells.

The post Maxwell House – Kids appeared first on G&R: Advertising Research & Consulting.

Story-telling has its place, but folks need more than cute to buy a car.

The post Toyota RAV4 – Missed It appeared first on G&R: Advertising Research & Consulting.

Washed out image and weary copy makes for worn out advertising.

The post Hillshire Farm appeared first on G&R: Advertising Research & Consulting.