Social Media helps advertisers improve the return they earn on their multi-million dollars investments Social Media has changed the game for Super Bowl advertisers. A recent study by communications research firm, G&R, shows that social media enables advertisers to multiply the efficiency of their advertising investment by increasing the number of people who see the […]
Archive | Super Bowl
tags: View Full Post
Giving Super Bowl Advertising a Buzz: Infographic
January 22, 2014 in News & Updates, On Our Minds, Super Bowl
An infographic showing G&R’s findings from our annual Super Bowl survey. For more detailed information, click here.
tags:
Tags: advertising, buzz, infographic, marketing research, SBXLVIII, social media, Super Bowl
View Full PostGiving Super Bowl Advertising a Buzz: Social Media Initiators Influence Super Bowl Advertising Buzz and Buy Advertised Products
January 22, 2014 in News & Updates, On Our Minds, Super Bowl
Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]
tags:
Tags: advertising, buzz, copy testing, G&R, marketing research, metrics, Norms, research, SB, social media, Super Bowl, XLVIII
View Full Post