G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
Most people know that talking about themselves is not a good way to build relationships with others. Companies have learned a similar lesson – talking about product features resonates less with prospects than talking about benefits. The same seems to apply to political “selling” as well. (more…)
G&R research shows that narrative advertising helps Super Bowl advertisers improve the return they earn on their multi-million dollars investment A recently published study by communications research firm G&R shows that Super Bowl advertising is more effective when it tells a story than when it presents information. At the broad level, there are two forms […]
A new support service offered by G&R’s Princeton National Surveys specializes in the extraction of meaning and sentiment from unstructured textual data. The service uses human coders to provide nuanced interpretation of what people say about brands, companies, values and messages when they respond in polls, customer feedback, social media discussion and other streams of […]
G&R has recently opened a neuromarketing research lab focused on facial electromyography (“fEMG”) and its applications in evaluating emotional response to advertising, websites, and product design. The lab is located in Pennington, NJ, midway between New York and Philadelphia, and is designed to help companies learn about neuro-physiological measurement and the strengths of using fEMG, […]
Social Media helps advertisers improve the return they earn on their multi-million dollars investments Social Media has changed the game for Super Bowl advertisers. A recent study by communications research firm, G&R, shows that social media enables advertisers to multiply the efficiency of their advertising investment by increasing the number of people who see the […]
In-context, Full-audience, Pre-Test of Mobile Ads In today’s mobile marketplace, advertisers and agencies face the daunting challenge of using smaller ad formats to engage audiences who have shorter attention spans. Better tools than click-based analyses are needed to understand why people respond as they do to mobile content, how such ads can be improved, and […]
An infographic showing G&R’s findings from our annual Super Bowl survey. For more detailed information, click here.
Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]