G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
According to G&R’s 2023 Annual Super Bowl Viewership Study, 30% of adults who watched the broadcast reported that religion is very important in their lives. In contrast, 27% of viewers reported that religion is not at all important.1 The survey showed interesting results about the similarities and differences between those two groups, and how they […]
Americans love their Super Bowl. But what they like about it can vary significantly, like so much else, depending on political party affiliation.
To the many differences between Democrats and Republicans, add a new one that is particularly relevant at this time of year. Democrats and Republicans feel differently about the Super Bowl broadcast. According to G&R’s Annual Super Bowl Viewership Study[1], Republicans were 50% more likely than Democrats to identify the game itself as their favorite part […]
The Super Bowl is upon us once again. This year’s cost per spot is at or near another new high at $5.25 million. With an estimated viewership of 110 million, that’s a $47.73 CPM. According to AdWeek, this is about 1.5 times the CPM of Prime Network TV ($29.75) and four times the average Facebook […]
An infographic, showing how some of the controversies surrounding the NFL (specifically, National Anthem protests and Domestic Violence accusations) affect viewers’ interest in football.
Over the past few years, several negative stories involving the NFL have been reported. Among them have been widespread chronic traumatic brain injury caused by football (Brain Injuries), graphic videos showing player violence against women (Domestic Violence), player protests during the playing of the national anthem (Player Activism), and the supercharged compensation being paid to […]
From its start in the 1940s, copy testing has been industry best practice for measuring and managing the quality of advertising content, but its acceptance has not been universal: while studies have shown copy testing to be a valid predictor of sales effect, some advertising professionals have argued that it merely slows down the ad […]
Our infographic, showing how Super Bowl audiences think about surveys, compared to other research methods, to measure reactions to ads.
Companies use a variety of research techniques to gauge the effectiveness of their advertising. Among the most common are surveys, analyses of social media reactions, and the measurement of brain activity. Sometimes, more than one approach is used, with each having its own strengths and weaknesses. According to a recent G&R study, consumers are still […]
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