G&R has recently opened a neuromarketing research lab focused on facial electromyography (“fEMG”) and its applications in evaluating emotional response to advertising, websites, and product design. The lab is located in Pennington, NJ, midway between New York and Philadelphia, and is designed to help companies learn about neuro-physiological measurement and the strengths of using fEMG, […]
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Six Things You Should Know about the Current State of Neuro-Marketing in Advertising
October 19, 2011 in Neuromarketing
In the fall of 2010, G&R was part of a group of seven leading research firms who were invited to take part in the NeuroStandards Collaboration study undertaken by the Advertising Research Foundation (ARF) to increase knowledge about and transparency in the fast developing field of biometric and neuro-physiological research. The study was sponsored by […]