Fresh comedy will break through, but fresh selling points will change attitudes.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
JCPenney: A Bold New Look
Penney’s latest ad shows what marketers awake at the wheel can do.
Stainmaster TruSoft Carpet
Soft illustration paired with soft copy make this too soft of a sell.
Nutro Ultra
A picture is worth 1,000 words. Eleven pictures, though, are not.
Tags: AdHaikuesday, advertising, copy, illustration, mechanics, Nutro Ultra, readable
View Full PostChock Full o’Nuts Coffee
Nostalgia can work, but not when it’s the only reason by itself.
Tags: Ad, AdHaikuesday, Chock full o'Nuts, coffee, coupon, nostalgia, print, sales point
View Full PostToyota iQ: Four Passengers
Haiku poetry refines advertising craft into business art.
Tags: AdHaikuesday, advertising, audio, auto, car, commercial, iQ, traditional haiku
View Full PostLiberty Mutual Insurance: Humans
Humorous vignettes reel us in, but weak branding lets us slip away.
Tags: AdHaikuesday, advertising, branding, commercial, humor, insurance, Liberty Mutual, weak
View Full PostPringles Sour Cream & Onion
Where to draw the line: Wonderfully creative, or just a big mess?
Visa: Michael Phelps Congratulations
Visa takes cheering for our Olympians a little bit higher.
Tags: AdHaikuesday, advertising, commercial, London 2012, Michael Phelps, Olympics, sponsorship
View Full PostBanco Sabadell: Som Sabadell
Emotion and long- form web ads can forge joyful brand-building moments.
Tags: AdHaikuesday, advertising, Banco Sabadell, Beethoven, brand, branding, commercial, emotion, flash mob, long-form, Ode to Joy, online
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