Knight and Phelps ad talks chairs: good timing, Final Four; bad timing, Mike Rice.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Crest Complete
Showing beats telling, even when the telling is colorfully done.
Jello
New users buy brands that changed. Core users buy brands that stay the same.
Tags: Ad, AdHaikuesday, advertising, brand switching, core, easter, Jello, loyalty, persuasion, print
View Full PostPepsi MAX: Test Drive
Long form digital: a potent ad form when it’s fresh, as it is here.
Tags: AdHaikuesday, advertising, commercial, digital, Jeff Gordon, long-form, online, Test Drive
View Full PostFreixenet
Skulking brunette and assured blond add some fizz to stock bottle and glass.
Chase Blueprint
Mnemonic device helps imprint the name, but more info helps the sale.
Tags: Ad, AdHaikuesday, advertising, blueprint, chase, chase blueprint, holiday, illustration, mnemonic, print, sales point
View Full PostSnickers
Two steps forward and one step back; when strong TV is tasked with weak print.
The Ellen Show – CoverGirl Live Commercial
Back to the Future: Live CoverGirl ad shows an old way to be new.
Tags: AdHaikuesday, advertising, beauty, breakthrough, celebrity, commercial, CoverGirl, Ellen Degeneres, live commercial, mascara
View Full PostOreo
Interesting as a campaign; but each needs to work, too, as an ad.
Downy Infusions
The bold picture grabs but the package shot’s lost in the busy background.
Tags: Ad, AdHaikuesday, advertising, background, bold, Downy, package goods, print, product shot, visual
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