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Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
M&Ms
Page horizontals: When trying to do more actually does less.
Tags: Ad, AdHaikuesday, advertising, candy, chocolate, horizontal, layout, M&M, print
View Full PostArm & Hammer Ultra Power 4x
It is workmanlike, but effective: always a good combination.
Office 365 Home Premium
Borrowed Interest: Although kids attract readers, they don’t help sell tech.
Tags: Ad, AdHaikuesday, advertising, Borrowed Interest, Microsoft, Office, Office 365, print, soft sell, technology
View Full PostSwiffer Bissell
“New” gets attention, but a reason to belief would cement the sale.
GE: Agent of Good
Agent Smith is way too dark for a future that GE plans to build.
Rachael Ray Nutrish
Print Ad 101: Make sure that your package cuts are easy to read.
Häagen-Dazs: Argument
Late branding drains an ad’s sales value even with a vivid vignette.
Tags: Ad, advertising, branding, commercial, gelato, Haagen-dazs, ice cream, sales, vignette
View Full PostWellsFargo
In an industry that needs trust, is this a pledge today’s banks can keep?
Tags: Ad, AdHaikuesday, advertising, banking, conversations, Jane Goodall, print, promise
View Full PostFacebook Home: Dinner
Facebook Home should take its tone from Apple’s heart not Groupon’s satire.
Tags: AdHaikuesday, advertising, commercial, Facebook, Facebook Home, heart, satire, social media
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