Ad excellence is always in the details, or, in this case, the crumbs.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
IBM: Bob Dylan + Watson on Language
A business that can outdo will surpass one that can merely outthink.
Breo Ellipta
No matter how much they seek to say, ads must be inviting to read.
Tags: ad haiku, AdHaikuesday, advertising, engagement, headline, pharmaceutical, print
View Full PostMutual of America
Easier to read but without benefits still nothing much happens.
Tags: ad haiku, AdHaikuesday, advertising, benefit, effectiveness, layout, print, reward
View Full PostFord: Meet the Team
Ads forged from parts, tools, and techs will build stronger brands than ads based on Rocks.
Centrum Vitamints
Two pages brimming in concept imagery leave too much confusion.
Volkswagen: What About A Deal
Casting and context: old wives can debunk tales, but not light year-end sales.
Honda: Hands
With hardly a word, visuals can tell us a memorable tale.
Tags: ad haiku, advertising, Advertising Effectiveness, commercial, creative, honda, storytelling, Visuals
View Full PostHonda HR-V: Give and Take
Ad flow narrative problems can rarely be saved by first-frame branding.
Tags: ad haiku, advertising, automotive, branding, commercial, flow, honda, HR-V, narrative
View Full PostMutual of America
Print Ad 101: When an ad is hard to read, nothing much happens.
Tags: ad haiku, AdHaikuesday, advertising, effectiveness, magazine, Mutual of America, print, Print Ad 101, readability
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