When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Tide & Downy Odor Defense Collection
Problem-related visuals work harder when they show solutions.
Tags: ad haiku, Ad Haikuesday, advertising, Advertising Effectiveness, print ad
View Full PostEden Tea
Many ideas but little space; best ads focus on what matters most.
Kohler
An ad that is based on art rather than craft, looks good but sells little.
Pfizer: Before it Became a Medicine
Good corporate ads show what a company does and why it matters.
Tags: ad haiku, AdHaikuesday, commercial, Corporate Advertising, pharmaceutical
View Full PostChevy Silverado v Ford F-150
Trusted spokespeople, powerful visuals make a persuasive case.
Plnt
Too many ideas in one ad can confuse and turn off the reader.
Tags: ad haiku, AdHaikuesday, advertising, Advertising Effectiveness, magazine, print ad
View Full PostCisco
A guide for cogent corporate advertising: sincere, not fulsome
Time Magazine
Bad for Time; just six paid ads. Good for sponsors; ads more surely stand out. Sensational or responsible. Is porn too hardcore for sponsors?
Buick Enclave
Fresh ways that show what you are, win more than doting on what you are not.