Perhaps not very efficient, but certainly very effective.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Hotels.com: Binge
Using two thirds a commercial for jokes is at least one third too much.
Toujeo – Daily Groove
Benefits and risks need both sound and sight to be fairly balanced.
Le Petit Marseillais
Print Ad 101: for someone to act, they must first see the message.
Tags: ad haiku, Ad Haikuesday, Advertising Effectiveness, print ad, Print Ad 101, readability
View Full PostAlways Discreet
Visualization, linked headline, solid support make for ad success.
Tags: Ad Haikuesday, AdHaikuesday, Advertising Effectiveness, headline, print ad, support, visualization
View Full PostOlay: Daily Facials
Without a reason to believe, even ads that look good won’t sell hard.
GMC Sierra 1500
Evocative, but indirect, this ad misses professional grade.
Ford: New Drivers and Their Parents
Ford goes further by doing “Best Selling” not as hollow brag and boast.
Alfa Romeo Guilia: Mozzafiato
Heritage matters, but on the big stage, not as much as distinction.
Olay
An ad seven years old today; as great now as it was way back then.