Perhaps not very efficient, but certainly very effective.
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AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Perhaps not very efficient, but certainly very effective.
Using two thirds a commercial for jokes is at least one third too much.
Benefits and risks need both sound and sight to be fairly balanced.
Print Ad 101: for someone to act, they must first see the message.
Tags: ad haiku, Ad Haikuesday, Advertising Effectiveness, print ad, Print Ad 101, readability
View Full PostVisualization, linked headline, solid support make for ad success.
Tags: Ad Haikuesday, AdHaikuesday, Advertising Effectiveness, headline, print ad, support, visualization
View Full PostWithout a reason to believe, even ads that look good won’t sell hard.
Evocative, but indirect, this ad misses professional grade.
Ford goes further by doing “Best Selling” not as hollow brag and boast.
Heritage matters, but on the big stage, not as much as distinction.
An ad seven years old today; as great now as it was way back then.