A good selling point, well executed, helps put money in the bank.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Neocell Super Collagen
Ads this hard to read waste communication and lose potential sales.
Tags: ad haiku, Ad Haikuesday, communications effectiveness, magazine, print, readability
View Full PostJCPenney – Get Your Spring Outfits Ready
Too much promotion in an ad dilutes image and dulls equity
McDonalds: Pixelated
With ad branding, more is mostly more, but here’s a case where less is more.
Heinz Real Mayonnaise
“New” sometimes speaks for itself, but a strong ad would amplify it more.
Restasis
A question headline can work when the answer is directly in reach.
Room & Board
Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
Cozi
Misdirection’s a significant failing in print advertising.
Hulu – Super Bowl Ad featuring Alec Baldwin
Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
Christie’s – The Last da Vinci: The World is Watching
What can words add to this beautiful imagery? More precise meaning.