A good selling point, well executed, helps put money in the bank.
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AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
A good selling point, well executed, helps put money in the bank.
Tags: ad haiku, adhaikuesay, advertising, Advertising Effectiveness, execution, print, selling point
View Full PostAds this hard to read waste communication and lose potential sales.
Tags: ad haiku, Ad Haikuesday, communications effectiveness, magazine, print, readability
View Full PostToo much promotion in an ad dilutes image and dulls equity
With ad branding, more is mostly more, but here’s a case where less is more.
“New” sometimes speaks for itself, but a strong ad would amplify it more.
A question headline can work when the answer is directly in reach.
Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
Misdirection’s a significant failing in print advertising.
Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
What can words add to this beautiful imagery? More precise meaning.