Nitpicky or not, should a good ad say “coming fall” in December?
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Shell Natural Gas
Copy alone is not enough; illustrations must tell the story.
Tags: Ad, AdHaikuesday, advertising, copy, illustration, print, story telling, visual
View Full PostWindex Multi-Surface
Ads show strong stories, but not at first glance. Tame text further saps the chance.
Tags: Ad, AdHaikuesday, advertising, cleaning products, copy, illustration, print, story telling
View Full PostPhilip Stein Watches
Improve well-being, reduce stress: two claims that watch ads rarely profess.
Twinings Tea
Variety will attract and hold, but show taste to get buying nod.
Honda: Denier
Breaking the fourth wall pulls us in, but it pushes some of us back out
Special K Challenge
Stronger with logo than without, but disjointed flow thins the effect.
Lincoln Financial
Strong creative twist gives emotive lift, but soft branding orphans it
Tags: AdHaikuesday, advertising, branding, commercial, emotion, finance, Lincoln Financial
View Full PostHunterDouglas
Ad gives good info. Does woman mislead reader or enhance product?
Tags: Ad, AdHaikuesday, advertising, home improvement, HunterDouglas, illustration, information, mislead, print
View Full PostClinique Even Better
You notice this ad. It’s synchronized fully as benefit and brand.