Senior Care ad gives a heartfelt solution to a mean dilemma.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Ghirardelli: Rendezvous
Tasteful elegance, true to brand character make a sweet TV spot.
Tags: AdHaikuesday, advertising, brand, Campbell Ewald, chocolate, commercial, Ghirardelli, music, taste appeal
View Full PostBlue Nile
A bold visual and coy headline provide mixed Valentine’s message.
Tags: Ad, AdHaikuesday, advertising, Blue Nile, headline, Jewelry, print, visual
View Full PostChrysler: Halftime in America
High risk, high reward. Long form narratives help some advertisers soar.
Tags: AdHaikuesday, advertising, Chrysler, Clint Eastwood, commercial, narrative, reward, risk, Super Bowl
View Full PostTempur-Pedic
Brag and boast claims with little more make ads like this hard to recommend.
Campbell’s Tomato Soup
Under mom and child, soup, the bowl, goldfish and all… Seasoned with a smile.
Tags: Ad, AdHaikuesday, advertising, Campbell's, Goldfish, print, traditional haiku
View Full PostThe Container Store
Oneness of message, in headline, pictures, and text, makes many ads work.
Tags: Ad, AdHaikuesday, advertising, Container Store, copy, headline, home improvement, illustration, message, print, text
View Full PostLipton Green Tea
Concept shows promise, but execution is too abstract to persuade.
Keurig Barista Prima
Credible, or not? Francesco must be believed or the brand will not.
Alexia Sweet Potato Fries
Many good sales points but cluttered layout and drab product shot distract.
Tags: Ad, AdHaikuesday, advertising, distraction, layout, print, product shot, sales point
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