Borrowed interest adds distinction, but rarely makes a difference.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Miracle Whip
Will provocative food advertising lead to lasting persuasion?
Tags: Ad, AdHaikuesday, advertising, buzz, food, Miracle Whip, persuasion, print
View Full PostRolex
Good story and clear product shot, but Lindsey Vonn should wear the watch.
Tags: Ad, AdHaikuesday, advertising, Lindsey Vonn, print, product shot, story telling, watch
View Full PostLysol Disinfectant Spray
Clever text with much support, but needs stronger pic for ad to clean up.
Tags: Ad, AdHaikuesday, advertising, cleaning products, copy, Lysol, print, support, visual
View Full PostSubaru: 200,000 Miles
Not only a car, but a vehicle through which a story is told.
Tags: AdHaikuesday, advertising, auto, car, commercial, story telling, transportation
View Full PostLunchables
Too small to read and in the fold, don’t make the brand toilsome to behold.
Prilosec OTC
More mental work than ideal, but wry image and headline add rewards.
Tags: Ad, AdHaikuesday, advertising, headline, Larry the Cable Guy, print, reward, visual
View Full PostDole Fruit Bowls
In comparative ads, emphasize what you are, not what you are not.
Maybelline Lip Color
Print Ad 101: The advertiser’s name should be easy to read
Tags: Ad, AdHaikuesday, advertising, beauty, brand, make-up, Maybelline, print, Print Ad 101, readable
View Full Postnovo nordisk
In corporate ads, personalized messaging wins over mere boasts.
Tags: Ad, AdHaikuesday, advertising, boasting, corporate, novo nordisk, personalized, pharmaceutical, print
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