Image-laden text like this sells, but images themselves sell harder.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Tide: When Colors Mean This Much
Olympic sponsors do best when their brand has firm ties to the event.
Tags: AdHaikuesday, advertising, brand, commercial, linkage, London 2012, Olympics, sponsorship
View Full PostLowe’s: Can’t Stand It
Strong and powerful ads shouldn’t be so timid about their branding.
Tags: AdHaikuesday, advertising, branding, commercial, home improvement, lowes, phantoms, weak
View Full PostPlanters – Men’s Health
High risk, high reward. Planters goes all in with this Men’s Health back cover.
Tags: Ad, AdHaikuesday, advertising, health, magazine, Men's Health, Mr. Peanut, nut, print, reward, risk
View Full PostGlidden DUO Paint + Primer
Print Ad 101: Headlines in all caps are more difficult to read.
Tags: Ad, AdHaikuesday, advertising, capitalization, Glidden, headline, Home Depot, home improvement, mechanics, print, Print Ad 101, readable
View Full PostKahlua
Branding aside, why say “Delicioso” when the ad can show it?
Tags: Ad, AdHaikuesday, advertising, alcohol, branding, delicioso, Kahlua, print, taste appeal
View Full PostPepperidge Farm Milano Slices
Perfect together: A strong visual with clear text and brand linkage.
Google+: New Dad
Google+ connects with feelings, but “a plus” won’t dethrone Facebook’s reign.
Tags: AdHaikuesday, advertising, commercial, emotion, Google, persuasion, social media
View Full PostJCPenney: Jumping Through Hoops
Penney’s is changing, but ads that disparage folks won’t help get it done.
Tags: AdHaikuesday, advertising, branding, commercial, disparaging, JC Penney, JCP
View Full PostJCPenney: Jumping Through Hoops
Penney’s is changing, but ads that disparage folks won’t help get it done.
Tags: AdHaikuesday, advertising, branding, commercial, disparaging, JC Penney, JCP
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