Festive fun is good. More taste/appetite appeal would make it better.
Archive | Ad Haiku
AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Garnier Nutrisse: Mandy Moore
Another practiced ad form tries to say too much in too little time.
T-Mobile: Grandma – International Women’s Day
Who thought T-Mobile would reach and out-touch the best AT&T ads?
Maxwell House – Kids
Nice stories help, but it’s how an ad ties into our values that sells.
Toyota RAV4 – Missed It
Story-telling has its place, but folks need more than cute to buy a car.
Tags: ad haiku, AdHaikuesday, advertising, commercial, persuasion, story telling
View Full PostHillshire Farm
Washed out image and weary copy makes for worn out advertising.
Post Honey Bunches of Oats – Outtakes
With nothing much to say, a well-liked spokesperson can carry the day.
Hellmann’s Real Mayonnaise – We Care
Strong salesmanship in a short wrap: k on mobile, but not on TV.
Lunchables Uploaded
Fun, but hard to read, no taste appeal, no reason to believe: no sale.
Tags: ad haiku, AdHaikuesday, believability, Lunchables, print ad, readability, reverse print, taste appeal
View Full PostSpringhill Suites
Dark is dramatic. But it is also somber; too much for most ads.