Festive fun is good. More taste/appetite appeal would make it better.
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AdHaikuesday is a collection of musings about advertising offered weekly by G&R in the 17-syllable Haiku style.
Each month, we use the experience we’ve gained through our 60 years of advertising research and 200,000 ad tests to comment on the successes, short-comings, elements, and approaches of current advertising creative.
We encourage readers to suggest alternative haiku about the advertising we feature, or share their own haiku on our Facebook page.
Festive fun is good. More taste/appetite appeal would make it better.
Tags: ad haiku, AdHaikuesday, Advertising Effectiveness, print ad, starbucks, taste appeal
View Full PostAnother practiced ad form tries to say too much in too little time.
Who thought T-Mobile would reach and out-touch the best AT&T ads?
Nice stories help, but it’s how an ad ties into our values that sells.
Story-telling has its place, but folks need more than cute to buy a car.
Tags: ad haiku, AdHaikuesday, advertising, commercial, persuasion, story telling
View Full PostWashed out image and weary copy makes for worn out advertising.
With nothing much to say, a well-liked spokesperson can carry the day.
Strong salesmanship in a short wrap: k on mobile, but not on TV.
Fun, but hard to read, no taste appeal, no reason to believe: no sale.
Tags: ad haiku, AdHaikuesday, believability, Lunchables, print ad, readability, reverse print, taste appeal
View Full PostDark is dramatic. But it is also somber; too much for most ads.