History

2024

• February 9^th Super Bowl Engagement and Religion: Why People who say Religion is Important are Important to Marketers Comments Off on Super Bowl Engagement and Religion: Why People who say Religion is Important are Important to Marketers

2023

2022

2021

• January 27^th Republicans and Democrats Even Watch the Super Bowl Differently (and what this says about Social Judgment) Comments Off on Republicans and Democrats Even Watch the Super Bowl Differently (and what this says about Social Judgment)

• February 1^st Republicans and Democrats Love Their Super Bowl, but They Don’t Know Why Comments Off on Republicans and Democrats Love Their Super Bowl, but They Don’t Know Why

2021

2020

• January 25^th Why Super Bowl Advertising is Worth It Comments Off on Why Super Bowl Advertising is Worth It

2019

• November 19^th Starbucks Comments Off on Starbucks
• May 21^st Garnier Nutrisse: Mandy Moore Comments Off on Garnier Nutrisse: Mandy Moore
• April 23^rd T-Mobile: Grandma – International Women’s Day Comments Off on T-Mobile: Grandma – International Women’s Day
• March 26^th Maxwell House – Kids Comments Off on Maxwell House – Kids
• February 26^th Toyota RAV4 – Missed It Comments Off on Toyota RAV4 – Missed It
• January 29^th Hillshire Farm Comments Off on Hillshire Farm
• January 29^th Fourth and Long: How Controversies Affect NFL Viewership Comments Off on Fourth and Long: How Controversies Affect NFL Viewership
• January 22^nd Player Activism is Divisive but Domestic Violence Harms Super Bowl Viewers’ Attitudes about the NFL More Comments Off on Player Activism is Divisive but Domestic Violence Harms Super Bowl Viewers’ Attitudes about the NFL More

2018

• December 18^th Post Honey Bunches of Oats – Outtakes Comments Off on Post Honey Bunches of Oats – Outtakes
• November 13^th Hellmann’s Real Mayonnaise – We Care Comments Off on Hellmann’s Real Mayonnaise – We Care
• October 23^rd Lunchables Uploaded Comments Off on Lunchables Uploaded
• September 25^th Springhill Suites Comments Off on Springhill Suites
• August 14^th Sargento Cheese Comments Off on Sargento Cheese
• July 17^th Neocell Super Collagen Comments Off on Neocell Super Collagen
• June 19^th JCPenney – Get Your Spring Outfits Ready Comments Off on JCPenney – Get Your Spring Outfits Ready
• May 31^st Measuring Advertising Quality: Why Copy Testing Matters (in a Digital World) Comments Off on Measuring Advertising Quality: Why Copy Testing Matters (in a Digital World)
• May 15^th McDonalds: Pixelated Comments Off on McDonalds: Pixelated
• April 24^th Heinz Real Mayonnaise Comments Off on Heinz Real Mayonnaise
• March 27^th Restasis Comments Off on Restasis
• February 27^th Room & Board Comments Off on Room & Board
• January 23^rd Surveys score big among Super Bowl viewers Comments Off on Surveys score big among Super Bowl viewers
• January 23^rd Cozi Comments Off on Cozi
• January 22^nd Consumers Think Surveys are the Best Way to Get Reactions to Advertising Comments Off on Consumers Think Surveys are the Best Way to Get Reactions to Advertising

2017

• December 19^th Hulu – Super Bowl Ad featuring Alec Baldwin Comments Off on Hulu – Super Bowl Ad featuring Alec Baldwin
• December 6^th G&R at a Glance Comments Off on G&R at a Glance
• November 21^st Christie’s – The Last da Vinci: The World is Watching Comments Off on Christie’s – The Last da Vinci: The World is Watching
• October 31^st Nespresso: Comin’ Home Comments Off on Nespresso: Comin’ Home
• September 26^th Hotels.com: Binge Comments Off on Hotels.com: Binge
• September 12^th Will the Digital Advertising Star Dim: The Long and Short of Brand Advertising Comments Off on Will the Digital Advertising Star Dim: The Long and Short of Brand Advertising
• August 15^th Toujeo – Daily Groove Comments Off on Toujeo – Daily Groove
• July 18^th Le Petit Marseillais Comments Off on Le Petit Marseillais
• June 27^th Always Discreet Comments Off on Always Discreet
• June 1^st A Claims Substantiation Research Primer: The Five Ws Comments Off on A Claims Substantiation Research Primer: The Five Ws
• May 16^th Olay: Daily Facials Comments Off on Olay: Daily Facials
• April 25^th GMC Sierra 1500 Comments Off on GMC Sierra 1500
• March 28^th Ford: New Drivers and Their Parents Comments Off on Ford: New Drivers and Their Parents
• February 7^th Alfa Romeo Guilia: Mozzafiato Comments Off on Alfa Romeo Guilia: Mozzafiato
• January 31^st Olay Comments Off on Olay
• January 18^th What Your Phone Says about How Big a Super Bowl Fan You Are: Infographic Comments Off on What Your Phone Says about How Big a Super Bowl Fan You Are: Infographic
• January 18^th What Your Phone Says about How Big a Super Bowl Fan You Are Comments Off on What Your Phone Says about How Big a Super Bowl Fan You Are
• January 6^th Spillover: Attitudes and Emotions in Bank Advertising from the Wells Fargo Scandal Comments Off on Spillover: Attitudes and Emotions in Bank Advertising from the Wells Fargo Scandal

2016

• December 13^th Coca-Cola: A Coke for Christmas Comments Off on Coca-Cola: A Coke for Christmas
• November 22^nd Tide & Downy Odor Defense Collection Comments Off on Tide & Downy Odor Defense Collection
• October 31^st Neuroscience Study Offers New Insights about Hotel Advertising Effectiveness Comments Off on Neuroscience Study Offers New Insights about Hotel Advertising Effectiveness
• October 26^th Politics, Bank Ads, and fEMG: How Good People Differ Comments Off on Politics, Bank Ads, and fEMG: How Good People Differ
• October 18^th Eden Tea Comments Off on Eden Tea
• September 28^th Less Happens When Hillary Talks about Herself Comments Off on Less Happens When Hillary Talks about Herself
• September 27^th Kohler Comments Off on Kohler
• August 30^th Pfizer: Before it Became a Medicine Comments Off on Pfizer: Before it Became a Medicine
• August 16^th New fEMG Study Shows Value in Combining Neuromarketing and Survey-Based Advertising Testing Comments Off on New fEMG Study Shows Value in Combining Neuromarketing and Survey-Based Advertising Testing
• July 26^th Chevy Silverado v Ford F-150 Comments Off on Chevy Silverado v Ford F-150
• July 21^st New Study Calls into Question the Validity of 40,000 fMRI Studies Comments Off on New Study Calls into Question the Validity of 40,000 fMRI Studies
• June 28^th Plnt Comments Off on Plnt
• June 7^th EEG and fEMG: What Facebook’s and Expedia’s Different Takes Say about Consumer Neuroscience Today Comments Off on EEG and fEMG: What Facebook’s and Expedia’s Different Takes Say about Consumer Neuroscience Today
• May 24^th Cisco Comments Off on Cisco
• May 10^th Are Small Samples in Neuro Reliable? Some Thoughts about Power Comments Off on Are Small Samples in Neuro Reliable? Some Thoughts about Power
• April 26^th Advertising Effectiveness: Problem #30 Comments Off on Advertising Effectiveness: Problem #30
• April 19^th Time Magazine Comments Off on Time Magazine
• March 15^th Buick Enclave Comments Off on Buick Enclave
• February 23^rd Pepperidge Farm Sausalito Comments Off on Pepperidge Farm Sausalito
• February 1^st Is Consumer Neuroscience Market-Ready or Neuro-Nonsense? Comments Off on Is Consumer Neuroscience Market-Ready or Neuro-Nonsense?
• January 26^th IBM: Bob Dylan + Watson on Language Comments Off on IBM: Bob Dylan + Watson on Language
• January 26^th Game Plan: Narrative versus Non-narrative in Super Bowl Advertising Comments Off on Game Plan: Narrative versus Non-narrative in Super Bowl Advertising

2015

• December 29^th Breo Ellipta Comments Off on Breo Ellipta
• November 24^th Mutual of America Comments Off on Mutual of America
• November 11^th Verba sunt potentes. G&R affiliate Princeton National Surveys introduces a new text analysis service Comments Off on Verba sunt potentes. G&R affiliate Princeton National Surveys introduces a new text analysis service
• October 27^th Ford: Meet the Team Comments Off on Ford: Meet the Team
• October 1^st In Consumer Neuroscience, More is Not the Merrier Comments Off on In Consumer Neuroscience, More is Not the Merrier
• September 22^nd Centrum Vitamints Comments Off on Centrum Vitamints
• September 4^th G&R Opens fEMG Research Lab Comments Off on G&R Opens fEMG Research Lab
• September 2^nd Say It Ain’t So, Chuck Comments Off on Say It Ain’t So, Chuck
• August 18^th Volkswagen: What About A Deal Comments Off on Volkswagen: What About A Deal
• July 28^th Honda: Hands Comments Off on Honda: Hands
• July 21^st Advertising Effectiveness: Problem #12 Comments Off on Advertising Effectiveness: Problem #12
• June 30^th Honda HR-V: Give and Take Comments Off on Honda HR-V: Give and Take
• May 26^th Mutual of America Comments Off on Mutual of America
• March 17^th Chips Ahoy Comments Off on Chips Ahoy
• March 10^th Advertising Effectiveness: Problem #16 Comments Off on Advertising Effectiveness: Problem #16
• February 24^th Ford Mustang: Speed Dating Comments Off on Ford Mustang: Speed Dating
• January 21^st G&R Game Changers: Social Media and Super Bowl Advertising Comments Off on G&R Game Changers: Social Media and Super Bowl Advertising
• January 20^th De Beers Comments Off on De Beers
• January 8^th Waste or Value: Some Thoughts on Corporate Advertising Effectiveness Comments Off on Waste or Value: Some Thoughts on Corporate Advertising Effectiveness

2014

• November 25^th Microsoft Surface Pro 3: Winter Wonderland Comments Off on Microsoft Surface Pro 3: Winter Wonderland
• August 28^th G&R Introduces Mobile Tip-In Comments Off on G&R Introduces Mobile Tip-In
• August 26^th Vlasic Farmer’s Garden Comments Off on Vlasic Farmer’s Garden
• July 29^th Mr. Clean Comments Off on Mr. Clean
• July 22^nd Budweiser: Epic Hype Comments Off on Budweiser: Epic Hype
• January 22^nd Giving Super Bowl Advertising a Buzz: Infographic Comments Off on Giving Super Bowl Advertising a Buzz: Infographic
• January 22^nd Giving Super Bowl Advertising a Buzz: Social Media Initiators Influence Super Bowl Advertising Buzz and Buy Advertised Products Comments Off on Giving Super Bowl Advertising a Buzz: Social Media Initiators Influence Super Bowl Advertising Buzz and Buy Advertised Products

2013

• October 16^th Framing Research for a Pharmaceutical Messaging Campaign Comments Off on Framing Research for a Pharmaceutical Messaging Campaign
• October 16^th What’s in a Norm? Food for Thought Comments Off on What’s in a Norm? Food for Thought
• October 1^st Campbell’s Chunky Comments Off on Campbell’s Chunky
• September 17^th Toyota Comments Off on Toyota
• September 10^th Velveeta Comments Off on Velveeta
• August 20^th Raisin Bran Comments Off on Raisin Bran
• August 13^th M&Ms Comments Off on M&Ms
• August 6^th Arm & Hammer Ultra Power 4x Comments Off on Arm & Hammer Ultra Power 4x
• July 23^rd Office 365 Home Premium 1
• July 16^th Swiffer Bissell Comments Off on Swiffer Bissell
• July 9^th GE: Agent of Good Comments Off on GE: Agent of Good
• July 2^nd What the New Facebook Research Teaches Us about Advertising Effectiveness Comments Off on What the New Facebook Research Teaches Us about Advertising Effectiveness
• June 27^th Positioning Research for a Specialty Retail Chain Comments Off on Positioning Research for a Specialty Retail Chain
• June 18^th Rachael Ray Nutrish Comments Off on Rachael Ray Nutrish
• June 11^th Häagen-Dazs: Argument Comments Off on Häagen-Dazs: Argument
• May 28^th WellsFargo Comments Off on WellsFargo
• May 7^th Facebook Home: Dinner Comments Off on Facebook Home: Dinner
• May 2^nd Game Time: DICK’S versus Scotts Comments Off on Game Time: DICK’S versus Scotts
• April 16^th Applebee’s: Retired Rivals Comments Off on Applebee’s: Retired Rivals
• April 2^nd Crest Complete Comments Off on Crest Complete
• March 28^th Jello Comments Off on Jello
• March 19^th Pepsi MAX: Test Drive Comments Off on Pepsi MAX: Test Drive

2012

• December 18^th Freixenet Comments Off on Freixenet
• December 13^th Content Marketing Research for a Leading Hospital Comments Off on Content Marketing Research for a Leading Hospital
• December 4^th Chase Blueprint Comments Off on Chase Blueprint
• November 20^th Snickers Comments Off on Snickers
• November 13^th The Ellen Show – CoverGirl Live Commercial Comments Off on The Ellen Show – CoverGirl Live Commercial
• October 23^rd Oreo Comments Off on Oreo
• October 16^th Downy Infusions Comments Off on Downy Infusions
• October 2^nd Sears Appliances: The Beach Comments Off on Sears Appliances: The Beach
• September 25^th JCPenney: A Bold New Look Comments Off on JCPenney: A Bold New Look
• September 18^th Stainmaster TruSoft Carpet Comments Off on Stainmaster TruSoft Carpet
• September 11^th Nutro Ultra Comments Off on Nutro Ultra
• September 4^th Chock Full o’Nuts Coffee Comments Off on Chock Full o’Nuts Coffee
• August 30^th Cause Marketing Research for an Adolescent Health Initiative Comments Off on Cause Marketing Research for an Adolescent Health Initiative
• August 28^th Toyota iQ: Four Passengers Comments Off on Toyota iQ: Four Passengers
• August 21^st Liberty Mutual Insurance: Humans Comments Off on Liberty Mutual Insurance: Humans
• August 14^th Pringles Sour Cream & Onion Comments Off on Pringles Sour Cream & Onion
• August 7^th Visa: Michael Phelps Congratulations Comments Off on Visa: Michael Phelps Congratulations
• August 7^th The Transportation of “Mean” Joe Greene: A good tell is a good sell Comments Off on The Transportation of “Mean” Joe Greene: A good tell is a good sell
• July 31^st Banco Sabadell: Som Sabadell Comments Off on Banco Sabadell: Som Sabadell
• July 24^th Lay’s Kettle Cooked Potato Chips Comments Off on Lay’s Kettle Cooked Potato Chips
• July 17^th Tide: When Colors Mean This Much Comments Off on Tide: When Colors Mean This Much
• July 10^th Lowe’s: Can’t Stand It Comments Off on Lowe’s: Can’t Stand It
• June 26^th Planters – Men’s Health Comments Off on Planters – Men’s Health
• June 19^th Glidden DUO Paint + Primer Comments Off on Glidden DUO Paint + Primer
• June 12^th Kahlua Comments Off on Kahlua
• June 5^th Pepperidge Farm Milano Slices Comments Off on Pepperidge Farm Milano Slices
• May 29^th Google+: New Dad Comments Off on Google+: New Dad
• May 22^nd JCPenney: Jumping Through Hoops Comments Off on JCPenney: Jumping Through Hoops
• May 22^nd JCPenney: Jumping Through Hoops Comments Off on JCPenney: Jumping Through Hoops
• May 15^th Jaguar XF Comments Off on Jaguar XF
• May 8^th Miracle Whip Comments Off on Miracle Whip
• April 24^th Claims Substantiation Study for Major International Manufacturer Comments Off on Claims Substantiation Study for Major International Manufacturer
• April 24^th Rolex Comments Off on Rolex
• April 19^th Michael Imperioli is onto Something Comments Off on Michael Imperioli is onto Something
• April 17^th Lysol Disinfectant Spray Comments Off on Lysol Disinfectant Spray
• April 10^th Subaru: 200,000 Miles Comments Off on Subaru: 200,000 Miles
• April 3^rd Lunchables Comments Off on Lunchables
• March 27^th Prilosec OTC Comments Off on Prilosec OTC
• March 20^th Dole Fruit Bowls Comments Off on Dole Fruit Bowls
• March 13^th Maybelline Lip Color Comments Off on Maybelline Lip Color
• March 6^th novo nordisk Comments Off on novo nordisk
• February 28^th HomeInstead Senior Care Comments Off on HomeInstead Senior Care
• February 21^st Ghirardelli: Rendezvous Comments Off on Ghirardelli: Rendezvous
• February 14^th Blue Nile Comments Off on Blue Nile
• February 7^th Chrysler: Halftime in America Comments Off on Chrysler: Halftime in America
• January 31^st Tempur-Pedic Comments Off on Tempur-Pedic
• January 24^th Campbell’s Tomato Soup Comments Off on Campbell’s Tomato Soup
• January 10^th The Container Store Comments Off on The Container Store
• January 3^rd Lipton Green Tea Comments Off on Lipton Green Tea

2011

• December 27^th Keurig Barista Prima Comments Off on Keurig Barista Prima
• December 20^th Alexia Sweet Potato Fries Comments Off on Alexia Sweet Potato Fries
• December 13^th Toyota Prius Comments Off on Toyota Prius
• December 12^th Why Your Persuasion Measure is Out of Date Comments Off on Why Your Persuasion Measure is Out of Date
• December 12^th Why Your Persuasion Measure is Out of Date Comments Off on Why Your Persuasion Measure is Out of Date
• December 6^th Shell Natural Gas Comments Off on Shell Natural Gas
• November 29^th Windex Multi-Surface Comments Off on Windex Multi-Surface
• November 22^nd Philip Stein Watches Comments Off on Philip Stein Watches
• November 15^th Twinings Tea Comments Off on Twinings Tea
• November 8^th Honda: Denier Comments Off on Honda: Denier
• November 1^st Special K Challenge Comments Off on Special K Challenge
• October 25^th Lincoln Financial Comments Off on Lincoln Financial
• October 20^th Belief Elicitation Research for Animal Health Company Comments Off on Belief Elicitation Research for Animal Health Company
• October 20^th Belief Elicitation Research for Animal Health Company Comments Off on Belief Elicitation Research for Animal Health Company
• October 19^th Six Things You Should Know about the Current State of Neuro-Marketing in Advertising Comments Off on Six Things You Should Know about the Current State of Neuro-Marketing in Advertising
• October 18^th HunterDouglas Comments Off on HunterDouglas
• October 11^th Clinique Even Better Comments Off on Clinique Even Better
• October 4^th Lincoln MXK Comments Off on Lincoln MXK
• September 7^th A Target Worth Watching Comments Off on A Target Worth Watching
• August 25^th Uncommonly Good Advertising Comments Off on Uncommonly Good Advertising
• August 19^th Very Pretty, General. Very Pretty. But, Can they Fight? 2
• July 7^th Battle of the Brand(Manager)s Comments Off on Battle of the Brand(Manager)s
• May 31^st Trust, But Verify Comments Off on Trust, But Verify
• April 1^st Lil Jon Knows How to Sell Advertising Comments Off on Lil Jon Knows How to Sell Advertising
• February 25^th Unwrapping the Wrapper Comments Off on Unwrapping the Wrapper

2010

• August 20^th Freshness or zestiness? Now that’s a pickle. Comments Off on Freshness or zestiness? Now that’s a pickle.
• July 6^th Crocs Come to Life for Summer Comments Off on Crocs Come to Life for Summer
• May 6^th Give Us Your 2 Cents On Neutrogena’s Healthy Defense Comments Off on Give Us Your 2 Cents On Neutrogena’s Healthy Defense
• February 23^rd Stetson Cologne And Tom Brady…What’s Your Take? Comments Off on Stetson Cologne And Tom Brady…What’s Your Take?