Two juice pouch ads from Kraft exemplify the classic struggle advertisers and parents face when talking with kids – fun vs. sensibleness. The Kool-Aid ad definitely brings the fun with the bright purple tongue while the Capri Sun ad touches on both fun and sensible choice. On the one hand, fun is important, but ads that are only about fun are generally less persuasive and make a less long-lasting appeal. On the other hand, it is hard to do both fun and sensibility well in the same ad.
Bonus: does the location of the package cut influence ad performance and, if it does, which is the better placement?
Capri Sun versus Kool-Aid
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