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Sex in Advertising
A G&R Essay

Index

Cover 1. Introduction
[Herbal Essences Moisturizing Body Wash] [Herbal Essays Moisturizing Body Wash] [Masquerade] [Calvin Klein Underwear] [Canadian Club]

2. Pre- W.W. II

[Palmolive Soap] [Lux Soap] [Jantzen Swimwear] [Quaker State Motor Oil] [Old Gold Cigarettes]
3. W.W. II Pin-Ups
[Royal Crown Cola - Ginger Rogers] [Royal Crown Cola - Paulette Goddard] [Ansco Color Film] [International Harvester Company Trucks] [Zippo Lighters]
[Arrow Shirts] [Edgeworth & Holiday Pipe Tobacco] [Seaforth Shave Lotion]
4. Big Bang -  Playboy
[Sony] [Wrigley's Freedent Cinnamon Chewing Gum] [Baby Brother TENDER LOVE by Mattel] [Faberge Great Skin Day Care Moisturizer]
5. Lingerie -
   A Natural
[Maidenform Bras] [Maidenform Bras] [Maidenform] [Givenchy Lingerie] [Bali Bras]
[Olga Fashion Scoop] [Jockey] [Calvin Klein Underwear]
6. Playfulness
[Fruit of the Loom Panties] [Tabu by Dana] [Cannon Mills] [Cannon Mills] [Charlie by Revlon]
[Illegale] [Jovan Musk] [NCD Associates] [NCD Associates]
7. Implicit -  Explicit
[Jovan Musk] [Cover Girl 'Lip Softeners']
8. Suggestive   Narrative
[Cora Asti Spumonte] [JeReviens Worth] [Pioneer] [Mouton-Cadet] [Brut 33 Extra Strength Anti Perspirant]
[Brut 33 Extra Strength Anti Perspirant] [Brut 33 Extra Strength Anti Perspirant] [Scoundrel by Revlon]
9. Sexy            Products
[Continental Mark IV] [Jaguar] [Jordache Footwear] [Love's Fresh Lemon]
10. Romantic     vs. Sexy
[De Beers Diamonds] [DeBeers Diamonds] [Aramis] [Calvin Klein Escape for Men] [Masquerade]
[Intimate by Revlon]
11. Subtle vs.
   Obvious
[Cheryl Tiegs Collection by Sears] [Calvin Klein Jeans] [Calvin Klein Jeans] Jordache Jeans [Studio 54 Jeans]
[Hennessy Cognac] [Hennessy Cognac]
12. Sex and     
    Swimsuits
[Catalina] [Musk by Houbigant] [Canadian Club]
13. Sex Every- where
[Hyatt Hotels] [Napier Jewelry] [Caress] [Arpeggios] [Faberge Organics Shampoo]
[Budweiser] [Venus From Gillette] [Beef. Real Food.] [Spicer's] [Jello]
[Bacardi Rum]
14. Pushing the Boundaries
[Sand & Sable] [Puerto Rico] [Calvin Klein Escape] [Calvin Klein Obsession for Men] [Calvin Klein Obsession For the Body]
[Calvin Klein Obsession] [Calvin Klein Obsession] [Calvin Klein Obsession] [Calvin Klein Underwear]
15. Continuing Strong
[Emporio Armani] [Whitman's Sampler Chocolates] [Noxzema] [Nivea] [Milk]
[Wonderbra] [Ralph Lauren Romance]
16. Current Permissiveness
[Attractant 1000+] [Lip Explosion] [Bloussant Breast Enhancement] [Viagra] [The Better Sex Video Series]
17. Future          Concerns
[Bali] [Guess by Marciano] [MiuMiu] [Skyy Vodka]
18. Conclusion

[Jockey]

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