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G&R’s 28th Annual Super Bowl Survey

Syndicated Study of Super Bowl Advertising Effectiveness

What you learn:

  • Real-world performance
  • How effective your advertising is over the full communication dynamic, from buzz, to breakthrough, to persuasion, to liking, to advocacy
  • How your advertising stacks up against other Super Bowl advertising, both today and over the years
  • Insights for strengthening future Super Bowl executions
  • Characteristics of the audience most and least attracted to your advertising
  • How attitudes towards advertising consumption influence the performance of your advertising
  • Custom diagnostics

Technical Features:

  • Best in class sampling
  • 300 non-sensitized respondents
  • Natural ad exposure conditions
  • Next-day recall for deeper breakthrough understanding
  • Full range of proven performance measures, not just liking
  • Re-exposure to test ad for rich, full-sample diagnostics
  • Rock solid performance hurdles based on more than 750 Super Bowl commercials
  • Optional pre-post lift measures

Timing:

  • Deadline for approval: January 26
  • Approval of optional questions and delivery of commercials to be re-exposed, if applicable, required by January 31
  • Super Bowl telecast: February 4
  • Interviewing: February 5
  • Topline results: February 9
  • Analytic report: February 16

Deliverable:

  • Executive summary and analysis in PowerPoint
  • Overview of specifications/test method
  • Photoscript of client commercial
  • Detailed tables of all question responses
  • Electronic cross-tabulation of responses by demographic and brand usage segments

Costs:

  • Complete survey as described above: $6,500
  • Complete survey as described above with custom diagnostic package: $14,500
  • Optional target sample boosts: Upon request according to size and incidence
  • Optional pre-wave study for measures of lift: $6,500

How to Order:

Contact Stefanie Dursin at (609) 730-1550 x119 or stefanie.dursin@gandrllc.com