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CHAPTER
11. SUBTLE VS. OBVIOUS --
PAGE 5 OF 6
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*
G&R RESEARCH COMMENTS * |
but
none of them scored as high as Studio 54, which was more than 4
times the product norm on recall.
G&R
tested these ads in Cosmopolitan, Playboy and Glamour,
1979-1984.
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![[Studio 54 Jeans]](essayimages/47studio542.jpg)
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Brand: Studio 54 Jeans
Magazine: Cosmopolitan
Date: October 1979 |
Is she putting them on,
or taking them off? O, it doesn't matter.
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