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CHAPTER 11. SUBTLE VS. OBVIOUS -- PAGE 5 OF 6

* G&R RESEARCH COMMENTS *

but none of them scored as high as Studio 54, which was more than 4 times the product norm on recall.

G&R tested these ads in Cosmopolitan, Playboy and Glamour, 1979-1984.

[Studio 54 Jeans]

Brand: Studio 54 Jeans
Magazine: Cosmopolitan
Date: October 1979

Is she putting them on, or taking them off? O, it doesn't matter.

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