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CHAPTER 6. PLAYFULNESS -- PAGE 5 OF 6

But even then there were limits. If you're going to be playful, keep it fun and avoid bad taste.

[Illegale]
Brand: Illegale Fragrance
Magazine: ?
Date: 1980's
 

[Jovan Musk]
Brand: Jovan Musk
Magazine: Playboy
Date: May 1989
 

* G&R RESEARCH COMMENTS *

G&R tests showed that Charlie attracted 21/2 times more readers than Illegale. 

G&R tested ad in Mademoiselle magazine, May 1987.

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