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CHAPTER 5. LINGERIE - A NATURAL -- PAGE 6 OF 6

or a tanned Adonis and a suggestive camera angle.

Brand: Calvin Klein Underwear
Magazine: People
Date: June 13, 1983

[Calvin Klein Undewear]

* G&R RESEARCH COMMENTS *

G&R research showed they all attracted readership well above average and, interestingly, both Jockey and Calvin scored higher with women than men.

G&R tested these ads in Life, Cosmopolitan, Mademoiselle, McCall's, Glamour, Time and People magazines between 1963 and 1983.

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